“Business Solutions” is a business customer label under which fleet-relevant vehicles are advertised across all model series. The purpose: “Create a Brand that is visible and uniform all over the Overseas World.” The “Business Solutions” icons reflect the possible customer benefits under this scheme.
I have reworked existing icons of different shapes, as well as designed new icons. The result is a set of 24 icons with a uniform Mercedes-Benz look. They are used online, in print media and at the point of sale.
Agency: SHANGHAI.BERLIN
The icons are used in black on white or white on black. One part of each icon is colored in “Pure Blue”. The stroke width of all icons is uniform.
Icons on black background
Icons on white background
