As a subsidiary of the eMobility division of ABB, a global market leader for electrification, PANION empowers companies to shape the future of e-mobility sustainably and economically. They offer software solutions for the management of electric vehicle fleets. Their motto: “Be the world’s companion in making sustainable transportation easy to adopt and run.”
To give PANION a visual identity, I designed the logo and defined initial design principles.
Agency: SHANGHAI.BERLIN
The logo drafts reflect the strategic approach of the emerging brand PANION. All are related to e-mobility.
The logo consists of the letters “o” and “n”, the ending of PANION. The “o” is supplemented by a vertical line in the upper area, which creates the association of a power button.
Final logo, dimensions and colors
Shown is an example of the choice of primary and secondary colors, and their application.
Design elements derived from the logo