In the 70s, a CERAN® glass-ceramic cooktop was a revolution for the kitchen: aesthetic, easy to clean, easy to handle and extremely durable ... 50 years later, a SCHOTT CERAN® cooktop can be found in almost every kitchen.
On the occasion of the anniversary year 2021, I designed a signet and created a look for print and online media.
Agency: SHANGHAI.BERLIN
The logo drafts are based on the SCHOTT CERAN® cooktop designs.
A variety of different drafts
Over the years, SCHOTT CERAN® has produced glass-ceramics for gas, radiant and induction cooktops. The signet is derived from the dotted luminous circle design of an induction cooktop.
The final animation
The animation of the signet shows the development from gas to radiant to induction cooktops over the past 50 years. A path together with SCHOTT CERAN®.
Magazine ad and social media post in the look of the anniversary year
Signet on the SCHOTT CERAN® website
Brand logo on social media and Instagram story highlight covers
